Nick Matthews, Rugby, Warwickshire [1][2] Sales in 2011 amounted to 850 million litres (220,000,000 US gal). There are a couple of options to get the Guinness flowing. Do they sell tall boys alone? In 1983, a conscious marketing decision was made to turn Guinness into a "cult" beer in the UK, amidst declining sales. The gravity was subsequently reduced, and the brand was relaunched in 1981. Celebrate any occasion by sharing a toast with a Guinness glass. Since Guinness first pioneered the widget, a number of beers released nitrogenated cans and bottles. [32], Guinness stout is made from water, barley, roast malt extract, hops, and brewer's yeast. The official on-line GUINNESS® store for North America. This advertisement is inspired by the famous 1980s Guinness TV and cinema ad, "Big Wave", centred on a surfer riding a wave while a bikini-clad sun bather takes photographs. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Side 2 shown in photo's - beer mat / coaster , can combine all ebay sales into 1 package if buy more items for cheaper postage . [1] It is popular with the Irish, both in Ireland and abroad. best. [77][78][79][80] Guinness has promoted this wait with advertising campaigns such as "good things come to those who wait". Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. The Guinness World Records Official site with ultimate record-breaking facts & achievements. Log in or sign up to leave a comment log in sign up. This was later modified to have a different endings to advertise Guinness Extra Cold, often shown as "break bumpers" at the beginning and end of commercial breaks. By 1914, Guinness was producing 2.652 million barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. [16] Pale malt was used for the first time, and isomerised hop extract began to be used. About 40 per cent of worldwide total Guinness volume is brewed and sold in Africa, with Foreign Extra Stout the most popular variant. The ground floor introduces the beer's four ingredients (water, barley, hops and yeast), and the brewery's founder, Arthur Guinness. On 9 May 2008, Diageo announced that the St James's Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. [108], In 2002, Guinness applied the Michael Power formula to Asia with the character Adam King. [87][88], A study published in 2012 revealed that the effect is due to the particular shape of the glass coupled with the small bubble size found in stout beers. For other uses, see, CS1 maint: bot: original URL status unknown (, "Guinness's Brewery in the Irish Economy 1759–1876", Patrick Lynch and John Vaizey, published 1960, pages 150–151. Harps have been a symbol of Ireland at least since the reign of Henry VIII. The Guinness Book of Records started as a Guinness marketing giveaway, based on an idea of its then Managing Director, Sir Hugh Beaver. The SavourWant a video like this? This glass comes in a single, pack of 24 and also has an option for a personalized engraving. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland. Guinness, officieel St. James' Gate brewery, is een bierbrouwerij in Dublin, Ierland.De brouwerij werd gesticht in 1759 door Arthur Guinness en produceerde oorspronkelijk een porter.Uit deze porter kwam later een stout-porter voort, de huidige stout. Despite an announcement in June 2007 that the fourth Brewhouse stout would be launched in October that year,[62] no new beer appeared and, at the end of 2007, the Brewhouse series appeared to have been quietly cancelled. [14] According to Thomas Molloy, writing in the Irish Independent, "It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s. available is this pair of novelty draught guinness can-shaped, next-branded, size l slippers / foot warmers. This was despite the brewery's refusal to either advertise or offer its beer at a discount. ", hence the campaign's title. Or, you can convert an existing kegerator for Guinness use with a Guinness kegerator conversion kit. Hey guys, how tall is a 14.9oz can of Guinness? The widget is a plastic moulded device that sits on the top of the contents of each can of Guinness Draught. [16] In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Sometimes on a more personal scale." You can also buy Guinness Storehouse memorabilia and other products from our online store. From early 2006, Guinness marketed a "surger" unit in Britain. Guinness Glassware. Foreign Extra Stout and Special Export Stout, with ABV of 7.5% and 9% respectively, are perhaps closest to the original in character. Since opening in 2000, it has received over twenty million visitors. in which two crudely animated Guinness brewmasters would discuss the beer, particularly the ability to drink it straight from the bottle. [11] "Stout" originally referred to a beer's strength, but eventually shifted meaning toward body and colour. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Score: 85 with 4,637 ratings and reviews. if the vessel narrows with height) bubbles will rise along the walls. [63] This surger device, marketed for use with cans consumed at home, is "said to activate the gases in the canned beer" by sending an "ultra-sonic pulse through the pint glass" sitting upon the device. The two would almost always react to their discoveries with the catchphrase "Brilliant! "Surfer" was produced by the advertising agency Abbott Mead Vickers BBDO; the advertisement can be downloaded from their website. Made from hops, malt, yeast and water, the roasting of the Irish barley gives it the distinctive ruby tint … It was adopted in 1862 by the incumbent proprietor, Benjamin Lee Guinness. [66], Breó (meaning 'glow' in The second endings show either the Homo sapiens being suddenly frozen in a block of ice, the ichthyasaurs being frozen while swimming, or the pool of muddy water freezing over as the mud skipper takes a sip, freezing his tongue to the surface. [20], In the 1980s, as the IRA's bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.[15]. Sort by. From human achievements to the extremes of the natural world, here you'll find curated lists filled with some of the most incredible world records from the many thousands contained in the Guinness World Records database. Explore our authentic range … Crafted with a blend of lightly roasted barley and sweet Irish malt. I wanna try guiness I was wondering what size cans do they make. What Deal should focus on instead is that the widget makes the “perfect pour” much less complicated. Although Guinness's palate still features a characteristic "tang", the company has refused to confirm whether this type of blending still occurs. [9] The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s. It faces right instead of left, and so can be distinguished from the Irish coat of arms. [103] The move halted the sales decline. (St. Patrick's Day edition): Guinness, an iconic taste of Ireland", "Jamie Oliver's Steak, Guinness And Cheese Pie", "250 YEARS OF GENIUS: A Look At The Evolution Of Guinness Advertising", "Len Fulford: Director behind the 'Go to work on an egg' and Guinness 'toucan' commercials", "CLIO Awards, One of the World's Most Prestigious Industry Competitions, Announces Winners for the 2010 Interactive & Innovative Awards in New York City", "Guinness courts football fans in new campaign", "Southeast Asia: Guinness steps up beer label war with Adam King", "Drinks Giant Raises A Glass To New Advert", "Join the worldwide celebration of Arthur's Day 2010", "Sales of Guinness up in Ireland but unchanged globally", "INDIA: Diageo to up Guinness India roll-out", "11 Things You Probably Didn't Know About Guinness", "Guinness' success highlights opportunity in Nigeria, Africa", "Guinness Foreign Extra Stout (Indonesian)", "AB InBev to distribute Guinness in China", Selection of Guinness commercials including Noitulove, Dancing Man, Surfer, Lighting design of The Tasting Rooms in Guinness Storehouse, Johnnie Walker Championship at Gleneagles, https://en.wikipedia.org/w/index.php?title=Guinness&oldid=993822226, Companies formerly listed on the London Stock Exchange, Food and drink companies established in 1759, CS1 maint: bot: original URL status unknown, Articles with dead external links from June 2016, Articles with dead external links from February 2013, Articles with dead external links from December 2012, All Wikipedia articles written in Hiberno-English, Articles with unsourced statements from June 2016, Articles with unsourced statements from October 2013, Articles with unsourced statements from December 2012, Articles with unsourced statements from May 2017, Wikipedia articles needing page number citations from August 2010, Articles with unsourced statements from April 2020, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, Iorwerth Griffiths – 'Beer and Cider in Ireland: The Complete Guide' (2008) Liberties Press, Joe Joyce – The Untold Story of the Guinness Family – Poolbeg press, This page was last edited on 12 December 2020, at 17:54. Master Brewer Fergal Murray shows us how to pour the perfect can of Guinness. Pure GUINNESS. Guinness's flavour derives from malted barley and roasted unmalted barley, a relatively modern development, not becoming part of the grist until the mid-20th century. [89][90][91][92][93] If the vessel widens with height, then bubbles will sink along the walls – this is the case for the standard pint glass. [citation needed], From 1999 to 2006, the Michael Power advertising character was the cornerstone of a major marketing campaign to promote Guinness products in Africa. Guinness Can Size. "Foreign Extra Stout" contains more carbon dioxide,[5] causing a more acidic taste. The Gravity Glass widens at the top and has thin, lengthy walls to help showcase the velvety black color of Guinness. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. It’s since been discontinued. Depends on whom you ask. Guinness Storehouse is a tourist attraction at St. James's Gate Brewery in Dublin, Ireland. Records showcase. [11] By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. This article is about the beer. [71] The Guinness Brewers Project also released two craft beers, Dublin Porter and West Indies Porter. [17], Guinness acquired the Distillers Company in 1986. [25] This news caused some controversy when it was announced. [65], Withdrawn Guinness variants include Guinness's Brite Lager, Guinness's Brite Ale, Guinness Light, Guinness XXX Extra Strong Stout, Guinness Cream Stout, Guinness Gold, Guinness Pilsner, Guinness Breó (a slightly citrusy wheat beer), Guinness Shandy, and Guinness Special Light. [119] Despite this, Guinness still accounts for more than a quarter of all beer sold in Ireland. Benson's advertising, primarily drawn by the artist John Gilroy, in the 1930s and 1940s. This has made draught Guinness acceptable to vegans and vegetarians. [18] This led to a scandal and criminal trial concerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. The recipe includes many common Irish herbs, as well as beef brisket, cheeses, and a can of Guinness. It involves a large-scale domino chain reaction and, with a budget of £10 million, was the most expensive advertisement by the company at that point.[116]. Used, Guinness Draught Surger, 24 x 520ml Guinness draught surger, 24 x 520ml. False advertising? in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. Guinness stout is available in a number of variants and strengths, which include: In October 2005, Guinness announced the Brewhouse Series, a limited-edition collection of draught stouts available for roughly six months each. To find out more about how cookies are used on our site visit our Cookies page. It started with stout: the iconic black beer that sparked a legacy of brewing innovation. "Arthur's Day is a series of events and celebrations taking place around the world to celebrate the life and legacy of Arthur Guinness and the much-loved Guinness beer which Arthur brought to the world. Alcohol can only be delivered between 1pm and 10pm on Sunday. Een widget (Engels voor "snufje", "apparaatje") is een klein plastic balletje in een blik bier waarmee de eigenschappen van getapt bier wordt nagebootst in bier dat geen koolzuurgas bevat. It has become an available drink in many Irish pubs. Guinness’s first widget patent was filed in 1969, the same year as the ATM and the barcode scanner. [21] Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness. One pint of Guinness is one per cent calcium, which can boost bone health. [100][page needed], Many of the best known Guinness television commercials of the 1970s and 1980s were created by British director, Len Fulford.[102]. Do you want to set a world record? Pure beauty. €15.00 €10.00 Guinness Patch Tweed Flat Cap. share. [29] Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. Deal, a woman and another man talk over what it could possibly be while the camera zooms in and out. Do you want to set a world record? Jo Foster of the BBC referred to Power as "Africa's very own 'James Bond'". You can find the latest info about Guinness services and the support available on our ... To allow this cookie to be saved to your device, you can turn it on above. [citation needed] The surger for the US market was announced in November 2007. [99] The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion and notably a toucan, which has become as much a symbol of Guinness as the harp. The company merged with Grand Metropolitan in 1997 to form Diageo. Draught (the British spelling of draft) implies a liquid from a cask or a keg. [30][31] This went into effect in 2017, per the company's FAQ webpage where they state: "Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. [27] Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Nitrogen, instead of carbon dioxide, is what gives Guinness its famous foamy head. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed "iron lungs". What I have always wondered is why in the UK is the standard can size 440ml – a quantity that matches no known conventional measure of beer? But Does it Really Matter? [17], Guinness released a lager in 2015 called Hop House 13. As a result, a glass would be part filled with the fresh, frothy beer, allowed to stand a minute, and then topped up with beer from a cask that had been pouring longer and had calmed down a bit. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. The draught beer's thick, creamy head comes from mixing the beer with nitrogen and carbon dioxide.[5]. A brewing byproduct of Guinness, Guinness Yeast Extract (GYE), was produced until the 1950s. After allowing the initial pour to settle, the server fills the remainder of the glass until the head forms a slight dome over the top of the glass. A study in 2009 found drinking beer in moderation can help improve bone mineral density, a major risk factor in osteoporosis. [6][7][8] Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain. Before then, Guinness had almost no advertising, instead allowing word of mouth to sell the product. [105] By 2003, it became one of the best-known alcohol advertising campaigns in Africa. [131] Visitors can sample the smells of each Guinness ingredient in the Tasting Rooms, which are coloured with a unique lighting design that emits Guinness's gold and black branding.[132]. [109] The campaign featured such tag lines as: "Everyday someone, somewhere achieves something new. [121], Guinness began retailing in India in 2007. As beer rises in the centre, the beer near the outside of the glass falls. Necessary cookies. Impressive piece of technology? Guinness Draught Can 8X500ml Alcohol can only be delivered between 11am - 10pm Monday to Saturday. [citation needed], In 2006, Diageo, owner of the Guinness brand, replaced the Michael Power campaign with the "Guinness Greatness" campaign, which they claim emphasises the "drop of greatness" in everyone, in contrast to the high-tension heroics of the Power character. "Technology Settles Longstanding Debate: Do Bubbles in a Glass of Guinness Go Down? 6 comments. [68] Kraft also licenses the name for its barbecue sauce product, Bull's-Eye Barbecue Sauce. [122][123], Guinness has a significant share of the African beer market, where it has been sold since 1827. Guinness G6243 Baseball Cap, Zwart, Wit, rood, Blauw, Groen, One Size: Amazon.nl Selecteer uw cookievoorkeuren We gebruiken cookies en vergelijkbare tools om uw winkelervaring te verbeteren, onze services aan te bieden, te begrijpen hoe klanten onze services gebruiken zodat we verbeteringen kunnen aanbrengen, en om advertenties weer te geven. Guinness registered their harp as a trademark shortly after the passing of the Trade Marks Registration Act of 1875. Posted by 2 hours ago. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now." There are Boddingtons Pub Ale, Old Speckled Hen and Left Hand Nitro Stout. [72] Hop House 13 is intended to have hints of apricot and peach, with malt flavour and a medium body. Guinness also spent several years and a reported $13.5 million making a “rocket widget” for bottles, WIRED wrote in in 2001. 24-can slabs of Guinness will temporarily have a fixed widget in a smaller can of 470ml as opposed to the usual 500ml. It’s a lot to think about while drinking a Guinness, so Jack Deal shouldn’t let the haters make him feel too silly about his video. [129], The UK is the only sovereign state to consume more Guinness than Ireland. When the can is opened, a small amount of beer and nitrogen, trapped in the widget, is forced out through the beer, which creates the famous creamy head that you find on a pint of Guinness Draught served in a pub. China is the single biggest worldwide alcohol market, especially for imported craft beers like Guinness. Several UK firms have made the move in order to pay Ireland's 12.5 per cent rate rather than the UK's 28 per cent rate. Japan's Life-Size Gundam Receives Two Guinness World Records: Six years of work pay off for the Gundam Global Challenge team. [11] Even though Guinness owned no public houses, the company was valued at £6 million and shares were 20 times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.[11]. ", "Irish Mathematicians Solve The Guinness Sinking Bubble Problem", "Why do Guinness bubbles sink? Guinness Headwear. “I was thinking it could have been a thumb or something.”. [11] The improvements were suggested and supervised by Sir John Lumsden. [98], Since the 1930s, in the face of falling sales, Guinness has had a long history of marketing campaigns, from television advertisements to beer mats and posters. It's such an honour. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. [citation needed], Two further advertisements in 2006 and early 2007, "Hands" and "St. Patrick's Hands", were created by animator Michael Schlingmann for Abbott Mead Vickers BBDO. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a "significant review of its operations". This downward flow pushes the bubbles near the glass towards the bottom. This will go down in history. However, the lease is no longer in effect because the brewery property has been bought out when it expanded beyond the original 4-acre site. [99] Benson created posters that included phrases such as "Guinness for Strength", "Lovely Day for a Guinness", "Guinness Makes You Strong", "My Goodness My Guinness" (or, alternatively, "My Goodness, My Christmas, It's Guinness! Guinness (/ ˈ ɡ ɪ n ɪ s /) is a dark Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759.It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. [117], This gave rise to the event now known as Arthur's Day. Deal had taken the entire top off of the can with a can … The New Guinness® Gravity Pint Glass has a new shape, an embossed harp on the back side of the glass and is one of our new best sellers! Guinness advertising paraphernalia, notably the pastiche booklets illustrated by Ronald Ferns, attract high prices on the collectible market. Arthur Guinness started selling the dark beer porter in 1778. All Guinness Draught in keg format is brewed without using isinglass. Although the effect occurs in any liquid, it is particularly noticeable in any dark nitrogen stout, as the drink combines dark-coloured liquid and light-coloured bubbles. [41], Studies claim that Guinness can be beneficial to the heart. The rising bubbles create a current by the entrainment of the surrounding fluid. [83], According to Esquire Magazine, a pint of Guinness should be served in a slightly tulip shaped pint glass[84] (as opposed to the taller European tulip glass or 'Nonic' glass, which contains a ridge approx 3/4 of the way up the glass). It is pasteurised and filtered.[33]. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Are you Officially Amazing? [75] With the move to nitrogen gas dispense in the 1960s, it was felt important to keep the two-stage pour ritual in order to bring better consumer acceptance of the modern nitrogen-based delivery. Guinness World Records' animals books. For many years, a portion of aged brew was blended with freshly brewed beer to give a sharp lactic acid flavour. Researchers found that "'antioxidant compounds' in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls. P3, main news section, by Daniel McConnell, "Why do bubbles in Guinness sink? Guinness (/ˈɡɪnɪs/) is a dark Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. © 2014 - 2020 VinePair Inc. — Made In NYC, Next Round Live: What's Happening in the Drinks Industry Now, 36 Gifts and Gadgets For Anyone Who Loves Drinks, Glacier National Park, Where Nature Is Best Served With A Cocktail, The Differences Between Bitters, Tinctures, and Shrubs, Less Is More: Why Small-Format Wine Bottles Are Trending, 10 Things You Should Know About Cîroc Vodka, What Is That Tiny Ball In Your Guinness Can For? The Pour3. Casks newly delivered to many small pubs were often nearly unmanageably frothy, but cellar space and rapid turnover demanded that they be put into use before they could sit for long enough to settle down. Isinglass was used as a fining agent for settling out suspended matter in the vat. The woman says a joke off camera about someone smuggling cocaine through the beer. Yet Guinness Draught in cans lines beer store shelves — and has been on shelves since May 23, 1989. For those who prefer Guinness Draught in a glass, try Guinness Draught in a can, which is the same liquid with the widget containing the nitrogen inside, and features a new wide mouth to enable a smoother pour. The 2000s also saw a series of television advertisements, entitled "Brilliant!" Its holding company, Guinness World Records Ltd, was owned by Guinness plc, subsequently Diageo, until 2001. [106], In 2000, Guinness's 1999 advertisement "Surfer" was named the best television commercial of all time, in a UK poll conducted by The Sunday Times and Channel 4. [citation needed], The beer is brewed under licence internationally in several countries, including Nigeria,[125][126] the Bahamas, Canada,[127] Cameroon, Kenya, Uganda, South Korea, Namibia, and Indonesia. The breweries pioneered several quality control efforts. As Guinness has not been cask-conditioned for decades, the two-stage pour has been labeled a marketing ploy that does not actually affect the beer's taste.[76]. [10] Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. The 1980s advertisement not only remained a popular iconic image in its own right; it also entered the Irish cultural memory through inspiring a well known line in Christy Moore's song "Delirium Tremens" (1985). 1. [citation needed] This "widget" is a small plastic ball containing the nitrogen. The Guinness brewery in Park Royal, London closed in 2005. [73], In 2020, Guinness announced the introduction of a zero alcohol canned stout in Ireland, Guinness 0.0. [74], Before the 1960s, when Guinness adopted the current system of delivery using a nitrogen/carbon dioxide gas mixture, all beer leaving the brewery was cask-conditioned. I know some are sold in 4 packs. The Guinness World Records official site with ultimate record-breaking facts & achievements. Prepare the can2. [69] As of September 2010, Guinness Black Lager is no longer readily available in Malaysia. [86] The effect is attributed to drag; bubbles that touch the walls of a glass are slowed in their travel upwards. On Nov. 11, 2011, YouTube user Jack Deal posted a video about a curious ping pong-sized ball floating in his can of Guinness Draught. She currently wears a US size 52I bra, the largest made, but by American bra estimation, ... Annie, who is a mother with two children, was awarded her Guinness World Records title in 2000. Of 470ml as opposed to the usual 500ml brand 's third largest market worldwide 2010... Guinness has also been referred to a little thing called a widget are always among most. Men drink a pint of Guinness Draught can 8X500ml alcohol can only be between! Something. ” Africa 's very guinness can size 'James Bond ' '' the campaign featured such tag lines:. Performance or enhanced personal qualities is now prohibited in Ireland and abroad been to... In het blik en barst het balletje open the 1950s for those who like to pour the perfect of..., particularly the ability to drink it straight from the Bottle water, barley, roast malt,! ] causing a more vertical angle for a personalized engraving in a decade entire Diageo/Guinness in..., in 2002, Guinness ' 2007 advertisement, directed by Nicolai Fuglsig and filmed in Argentina is... 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